Matcha moment: A Japanese tea brews up a $96 million flavour in India

Matcha tea market India: The country's matcha market is set to expand, with projected revenue growth from $45.7 million in 2025 to $96.4 million by 2033. Café chains like Tata Starbucks are already seeing increased sales from matcha products, catering to evolving consumer preferences. Instagram and social media have played a significant role in the rising popularity of matcha drinks and recipes.