McDonald’s supersizes its north and east India bet to $80 million, even as rising costs squeeze profit

McDonald's India is increasing its investment to approximately $80 million for growth and digitisation over the next two years. The rise in competition from KFC and Burger King prompts this expansion effort. Despite the challenging environment due to inflation, the company aims for profitability while maintaining value for customers. McDonald's India's north and east division expects to achieve revenues of ₹2,000 crore by FY27.