Chinese EVs win over some in South Korea, but Japan is proving to be a rougher road

Chinese electric vehicle makers such as BYD are making inroads into South Korea, challenging established domestic brands with competitively priced models and growing dealership networks. BYD has sold more than 20,000 vehicles in the country in the first nine months of the year, overtaking Toyota and Lexus combined. Japan, however, has proved a tougher market due to low EV adoption, consumer preference for hybrids and scepticism towards Chinese brands.