In 1971, Nike co-founder Phil Knight hired college student Carolyn Davidson to design the iconic Swoosh logo for $35; in 1983, he gifted her a gold Swoosh ring and 500 shares of Nike stock

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• In 1971, Nike co-founder Phil Knight hired Portland State University graphic design student Carolyn Davidson to design a logo for $35.
• Davidson sketched several options on tissue paper, and the curved Swoosh was selected, though Knight said he did not love it at first.